Jan 27, 2021
Julie and Casey sit down with Kellie Wagner (founder of DEI
consultancy and research lab Collective) to talk about the
future of diversity, equity, and inclusion, creating “brave” spaces
for growth, navigating the fuzzy line between discomfort and pain,
and what we have to gain when we prioritize healthy, authentic,
inclusive workplaces.
TOP TAKEAWAYS
- Kellie’s founder story begins as many do—with the desire to
solve a problem that she herself was experiencing: that across
industries, many people (especially women and people of color)
spend too much energy dealing with the feeling that they don’t
belong and aren’t seeing themselves represented in company
culture
- Too many people feel that to be seen as competent, they need to
act like someone else . . . and it’s so socialized into certain
people that even in environments that support authenticity, they
still try to conform to an outside standard.
- What could you create if you weren’t spending your time and
energy being palatable to other people and trying to be heard?
- When it comes to diversity, equity, and inclusion work,
sometimes the focus is on “what do I have to lose”: i.e., I don’t
want to lose good employees, I don’t want to get it “wrong”, I
don’t want to be publicly shamed. Which is fine . . . but it’s only
the start. What do companies have to GAIN? We don’t have to view
DEI work as something that takes time away from the vision and
business goals and objectives - but something that can be layered
on TOP of those things to make the business even more successful
and impactful.
- AND ALSO - beyond the compelling and well-researched business
case for DEI work, founders have two opportunities when starting a
company: 1) solving a problem in the world through your product or
service, and 2) an opportunity to build a culture and workplace
where people feel inspired and support and WANT to
come. How do you
want people to feel when they spend time in a place that you
created? What you have to gain… is a LEGACY.
- Do you care about diverse representation in your company or in
media? When recruiting, make sure you are treating the person as an
INDIVIDUAL, not a representative of a certain group. Also,
sometimes companies have a tendency to focus so much on recruiting
that they forget the necessity of creating a culture that is
welcoming and inclusive to all. Basically, if you build it, they
will come.
- There’s no easy, consistent line between productive discomfort
and actual pain when it comes to digging into complex issues.
Kellie’s mentor has a helpful framework: sameness is safety, and
difference is growth (and possibly “danger”) - and there’s a
spectrum of where difference feels like growth and when it feels
dangerous. Especially for the facilitation of tough conversations,
it’s important to monitor the room for when we may need to pull
people back into a place of safety so that they can recharge their
batteries to go back into growth mode.
- There’s no such thing as a fully “safe” space that leads to
growth. Instead, we aim for brave spaces (for growth and leaning
into productive discomfort) and healing spaces (for recharging and
processing).
- In a difficult year that also saw explosive growth for her
company, Kellie had to process guilt over success seeming to come
out of the suffering of her community—but ultimately she was
reminded that this has been her mission since the beginning, and
that it took tragedy for the world to wake up to the problem was
not her responsibility or fault. Entrepreneurs solve problems they
see that often many others don’t.
- VVT
Lesson: What happens in uncomfortable conversations?
Sometimes, we go "primal". Understanding our goals when fear enters
the picture is key to making difficult conversation work
better.
Kellie Wagner is a consultant, speaker, and the
founder of Collective, a national diversity, equity, and inclusion
consultancy and research lab focused on shifting how companies
build, grow, engage, and retain diverse teams in today’s world.
After nearly a decade working at fast-paced tech startups like
Meetup and DoSomething.org, Kellie helps high-growth organizations
address common culture problems hindering their diversity efforts.
Having worked with dozens of startups as they evaluate issues of
DEI from the ground up, Collective takes a human-centered,
research-driven approach to building inclusion and equity into the
foundation of organizations. Kellie's cornerstone research
and practical work is centered around three objectives–
understanding how to best engage effectively across difference both
interpersonally and as a team, how to engender trust on diverse
teams, and how to empower diverse perspectives and backgrounds to
foster a culture of belonging.
Kellie has been featured in Forbes, AlleyWatch, and VentureFizz,
and speaks regularly at businesses and conferences, including Grace
Hopper Celebration of Women in Computing, Culture Amp’s Culture
Conference, HR Redefined Conference, The Muse, Deloitte, and The
Wing. She’s a graduate of NYU's Managing Workplace Diversity &
Inclusion program, holds an MFA from The New School, and sits on
the board of Experience Camps, a free grief camp for kids who have
experienced loss.