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Julie Fogh and Casey Erin Clark, co-founders of Vital Voice Training, are excited to share "Voice (is)" - a podcast where they have conversations with people whose voices they love to dive into the good, the bad, and the messy of what makes your voice YOURS.

Expect actionable advice about public speaking, confidence, nerves, in-office communication, etc, as well as deeper discussions on what power looks (and sounds!) like, how to let go of perfectionism and use fear to your advantage, and how to show up as your authentic self in a world full of unconscious bias.

Vital Voice Training is a voice, public speaking, and communication coaching company founded to help clients communicate with savvy, charisma, and confidence. Whether you are giving a speech, leading a sales appointment or a brand new team, pitching your big idea for funding, or just finding the courage to make your voice heard, co-founders Julie Fogh and Casey Erin Clark’s extensive backgrounds in speech coaching and professional acting give them a unique perspective on what makes people want to listen. For the client, the result is your voice: amplified (not just louder).

Mar 22, 2023

Julie and Casey sit down with author, corporate social responsibility expert, and founder of McPherson Strategies Susan McPherson to talk all things connecting. Along the way we touch on the very universal human need to be seen and heard, how relationships can be a vehicle for social impact, and what it means to build community as single women looking to take care of our long term futures.  

Thank you to our Season 4 sponsor, Armoire! If you're ready to try a new look, Armoire's high-end clothing rental service (full of amazing women-owned brands) will hook you up! For 50% off your first month's rental + a free item, go to and use VOICEIS in the referral box!



  • Relationship building is a lifetime process, and builds on itself. Changing environments doesn’t mean we leave old relationships behind. Keep nurturing those long standing friendships as much as you grow and nurture new connections.

  • Susan mentions the concept of hosting in her book “The Lost Art of Connecting”. What this means is, you don’t need to be the person in charge of a space in order to host other people in it. Hosting can be a secret super power that allows you to get your grounding in a new situation, as well as a vehicle for making connections from a place of generosity. To quote Susan: “Bringing people together, you're making that magic happen and you are helping people feel seen, heard, and listened to. And I fervently believe that the greatest gift we can give one another is exactly that.”

  • If we can understand the peoples greatest wish is to be seen and heard, and incorporate that into how we interact with them, we build much more fruitful and satisfying connections. It’s extremely disarming without being manipulative.  

  • We often think people like us because of what we say, but it turns out talking less and asking questions makes us more likeable. Use that curiosity: understanding other people's perspective grows our empathy and helps us understand both the world and ourselves a little better.  

  • LESSON: You can’t “hack” body language.


Connect with Susan: 

Twitter and Instagram: @Susanmcp1




Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a B-corp certified communications consultancy focused on social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, Worth Women and Techonomy, and contributing to the Harvard Business ReviewFast Company, and Forbes. She has appeared on NPR, CNN, USA TodayThe New YorkerNew York Magazine and the Los Angeles Times.

Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune MagazineFast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fmOur PlaceThe RiveterPark Place PaymentsHint WaterApolitical and The Muse. She serves on the boards of USA for UNHCRThe 19th News, and serves on the advisory boards of The ListApolitical FoundationJust Capital and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits including She’s The First and The OpEd Project. Susan is a Vital Voices global corporate ambassador and a member of the New York Women’s Forum and Extraordinary Women on Boards. She resides in Brooklyn.